In 2015, the PEACE Multicultural Service launched the first ever ‘Culturally and Linguistically Diverse Gambling Action Plan 2015’ following extensive consultation with South Australian CALD communities. The Action Plan was funded by the Gamblers Rehabilitation Fund, through the Office for Problem Gambling.

The Action Plan highlights an enormous need to address the stigma that keeps gambling problems hidden and prevents people from seeking help. It makes clear that community education and community development are essential if we are to make a difference to this significant issue and the lives of the people affected by it.

The PEACE Community Ambassadors program is a strategy to ensure that CALD communities have access to much needed information and support services for gambling-related problems.

The Community Ambassadors are well-connected within their own communities, have been endorsed by their community leaders or are leaders themselves. They are individuals who are concerned about gambling and its impact on the community. They have completed four days of intensive training about gambling, how gambling issues develop, what supports are available, and their roles and responsibility as Community Ambassadors.

They are a valuable resource for their communities and act as a liaison between their respective communities and service providers. With the support of PEACE and other gambling help services, they facilitate the delivery of information and promote an ongoing conversation regarding problem gambling in their community.

The Community Ambassadors are the core group helping PEACE Multicultural Services to develop culturally appropriate resources, including this website.